Williams reached the top ten on the WTA world rankings for the first time in 1999 when she won several tournaments, including her first Grand Slam victory at the US Open at the age of 17. Between 2002 and 2003, Williams won five of the six Grand Slam events she entered, becoming the fifth woman in history to hold all four Grand Slam titles simultaneously. She became the World Number 1 for the first time in July 2002.
Williams' domination of the sport came to an abrupt end in mid-2003 when she had surgery to repair a partial tear in a knee tendon. Upon her return to the sport in 2004, her results were noticeably less consistent than previously. In early 2005, she won her first Grand Slam title in 18 months at the Australian Open, but a string of injuries then limited her to competing in just 13 events in the two years that followed, winning none of them. Her standing in the world rankings suffered as a result, the nadir being World Number 140 in July 2006, leading to widespread speculation that she had passed her peak. Williams, however, eventually won another Grand Slam title at the Australian Open in 2007, despite being ranked World Number 81 at the time. Williams returned to the top ten later that year and has since competed in every Grand Slam event. She became the World Number 1 for the first time in five years in September 2008. She was named female athlete of 2009 by the Associated Press.
Williams is the younger sister of fellow former World Number 1 professional female tennis player Venus Williams. The sisters have played each other in 23 professional matches dating back to 1998, with Serena winning 13 matches played between them as of October 2009. Their meeting in the final of the 2001 US Open was the first Grand Slam final contested by two sisters in the open era. As of July 2009, they have met in eight Grand Slam finals, with Serena winning six of those. Between the 2002 French Open and the 2003 Australian Open, the sisters met in all four Grand Slam finals, the first time in the open era that the same two players had contested four consecutive Grand Slam finals. The pair regularly team to play doubles, proving highly successful, having won 10 Grand Slam titles together.
Early life:
She was born in Saginaw, Michigan to Richard Williams and Oracene Price. Williams is of African American heritage and is one of five sisters: Lyndrea, Yetunde (died September 14, 2003), Isha, and Venus. Oracene raised the children as Jehovah's Witnesses. When the children were young, the family moved to the Los Angeles suburb of Compton, where Serena started playing tennis at the age of four. Richard home-schooled Serena and her sister Venus. To this end, Williams was and remains coached by both her parents.
The Williams family moved from Compton to West Palm Beach when Serena was nine, to attend the tennis academy of Rick Macci, who would provide additional coaching. Macci spotted the exceptional talents of the sisters. He did not always agree with Richard Williams but he respected that "he treated his daughters like kids, allowed them to be little girls". Richard stopped sending his daughters to national junior tennis tournaments when Serena was 10, since he wanted them to take it slow and focus on school work. Another motivation was racial, as he had allegedly heard parents of white players talk about the Williams sisters in a derogatory manner during tournaments. At that time, Serena had a 46–3 record on the United States Tennis Association junior tour and was ranked No. 1 among under 10 players in Florida. In 1995, Richard pulled his daughters out of Macci's academy, and from then on took over all coaching at their home. When asked in 2000 whether having followed the normal path of playing regularly on the junior circuit would have been beneficial, Serena responded: "Everyone does different things. I think for Venus and I, we just tried a different road, and it worked for us."
Playing style:
Williams is primarily a baseline player. Her game is built around taking immediate control of rallies with a powerful and consistent serve (considered by some to be the best in the women's game), return of serve, and forceful groundstrokes from both her forehand and backhand swings. Her serve is technically very sound and has been hit as hard as 129 mph (203 kph), the fastest all-time among female players.
Williams' solid volleys—especially her drive volleys and powerful overheads give her advantages at the net. She produces good drop volleys, a shot that not many players use.
Although Williams' forehand is among the most powerful shots in the women's game, her double-handed backhand is considered to be one of, if not the, best on the Women's Tennis Association (WTA) tour. Williams can hit a winning backhand shot, from any position on the court, down the line or cross court, even when on the defensive or otherwise under pressure. Williams strikes her backhand groundstroke using an open stance, and uses the same open stance for her forehand.
Williams' aggressive style of play results in a relatively high number of unforced errors. This 'high risk' style is balanced in part by her serve, which combines great power and placement with very high consistency.
Although many think of Williams as only an offensive player, she also plays a strong defensive game.
Off-court activities
Fashion:
Williams was once known for her unusual and colorful outfits on court. In 2002, there was much talk when she wore a black lycra catsuit at the US Open. At the 2004 US Open, Williams wore denim skirts and knee-high boots—tournament officials, however, did not allow her to wear the boots during matches. At Wimbledon in 2008, the white trench coat she wore during warm-up for her opening match was the subject of much discussion since it was worn despite the sunny weather. Off-court, Williams has also presented new designs. In November 2004, at the London premiere of After the Sunset she wore a red gown that had a near-topless effect.
Williams formerly had a special line with Puma and currently has a line with Nike. The deal with Nike is worth US$40 million and was signed in April 2004. Since 2004, she has also been running her own line of designer apparel called "Aneres"—her first name spelled backward. In 2009 she launched a signature collection of handbags and jewelry.
Entertainment:
Williams has appeared on television and also provided voice work on animated shows: in a 2001 episode of The Simpsons Serena joined the animation along with sister Venus, Pete Sampras and Andre Agassi. She has also provided guest voice work in a 2005 episode of Playhouse Disney's animated kids show Higglytown Heroes and a 2007 episode of the Nickelodeon cartoon Avatar: The Last Airbender, which she has described as her "favorite show".
Williams has posed for the 2003 and 2004 editions of the Sports Illustrated Swimsuit Issue. In April 2005, MTV announced plans to broadcast a reality show around the lives of Serena and Venus, which was eventually aired on ABC Family. Williams has appeared twice on MTV's Punk'd and in 2007, appeared in the ABC reality television series Fast Cars and Superstars: The Gillette Young Guns Celebrity Race. In 2002, she played Miss Wiggins in the season 3 episode "Crouching Mother, Hidden Father" of My Wife and Kids; she has also guest-starred during episodes of ER and Law & Order: Special Victims Unit. In 2007 Williams appeared in the music video of "I Want You" by the American rapper Common, alongside performers Alicia Keys and Kanye West.
In late 2009, Williams became the first active female professional athlete to appear in a feminine hygiene product advertising campaign. A series of online videos and print advertisements for Tampax Pearl tampons showed her hitting balls at Mother Nature, played by Catherine Lloyd Burns, to prevent Mother Nature giving her a red-wrapped gift, representing her menstrual period. In the online videos, the two have dueling press conferences over the "bad blood" between them. "A lot of celebrities are not open to working with our brand, and we’re thrilled that Serena is", said a brand manager for Tampax at Procter & Gamble.
Miami Dolphins venture:
In August 2009 Serena and Venus Williams became part owners of the Miami Dolphins. The formal announcement was made during a press conference overlooking the practice field. The Williams are the first African-American females to obtain ownership in an NFL franchise. Other prominent owners include: Jimmy Buffett, Gloria and Emilio Estefan (the first Cuban-American owners), and Marc Anthony and Jennifer Lopez. Stephan Ross, the majority owner of the Dolphins, said "We are thrilled to have Venus and Serena join the Dolphins as limited partners. They are among the most admired athletes in the world and have become global ambassadors for the game of tennis. Their addition to our ownership group further reflects our commitment to connect with aggressively and embrace the great diversity that makes South Florida a multicultural gem."
Charity work:
In 2008 Williams helped to fund the construction of the Serena Williams Secondary School in Matooni, Kenya. She received a Celebrity Role Model Award from Avon Foundation in 2003 for work in breast cancer. Williams has also been involved in a number of clinics at schools and community centers, particularly those which have programs focusing on at-risk youth. She has also won the "Young Heroes Award" from Big Brothers Big Sisters of Greater L.A. and Inland (2003) and the "Family Circle and Prudential Financial Player Who Makes a Difference Award" (2004). In response to the 2010 Haiti earthquake, Williams, along with other ATP and WTA stars decided to forgo their final day of preparation for the 2010 Australian Open to form a charity event in which all proceeds will go to the Haiti earthquake victims.
Writing:
During the 2009 Wimbledon Championships, Williams said that she is in the process of writing a TV show storyline, which will be converted into script form by her agency. She stated that the show will represent subject matter from a mix of popular American television shows such as Desperate Housewives, Sex and the City, and Family Guy. Serena released her first published work, an autobiography entitled On the Line, following the 2009 U.S. Open.